Almighty Press


July 10, 2004
Almighty Institute To The Rescue

By Ed Christman - Billboard

The Almighty Institute of Music Retail database is gaining traction in the marketplace. The Los Angeles-based online service, which launched in September 2003, now claims nearly 50 companies as subscribers.

The database contains roughly 15,000 U.S. music retailers, including online stores, chain headquarters and one-stops.

"We cover everything from the smallest indie to Wal-Mart," founder/CEO Clark Benson says. "We have put together a service that anybody who needs to work with retailórecord labels, distributors and managersócan use to save a vast amount of time and resources by having it all in one place."

Sixty data fields allow subscribers to slice and dice merchant information according to many variables.

The genre field, for instance, contains 32 different music categories, and a keyword search allows users to find many more subgenres.

For each store, the database lists nearby music venues, movie theaters and other lifestyle accounts; radio stations that affect sales; advertising and promotional options; and preferred point-of-purchase materials.

The database also contains phone numbers and e-mail addresses for all key personnel at the store, field and national levels.

"You can drill down very quickly and very efficiently to what you need," Benson says.

He cites one label's search for stores that specialize in folk, bluegrass and Americana and that use window clings. When the database returned a list of 900 retailers, the label knew how many items to make.

After generating a list of retailers that meet certain specifications, users can create mailing labels and a call list of names and phone numbers.

If users encounter incorrect information, they can fill out a form on the company Web site, almightyretail.com, and staff will update the database accordingly. The database also receives quarterly updates.

During the company's 18 months of building the database, it tracked the closure of 943 stores and the opening of 458 stores, including 60 independent outlets.

"They are very good at updating data," Hollywood Records national sales director Patti Hauseman says. "You can break it down to all [Nielsen] SoundScan stores within five miles of any movie theater chain if you want to do a soundtrack promotion."

Eddie Eastabrooks, a sales and market- ing staffer at Los Angeles-based Side One Dummy Records, says the database saves time and money. With more accurate information, labels can better target marketing and mailings. "We get less returned mail now," he notes.

SMALLER STAFFS CREATE VOID

Industry consolidation motivated Benson to build the Almighty Institute database.

"We have watched the industry changing, with labels and distributors having less [staff] to deal with retail," Benson says.

Staffers at labels and distributors found themselves with no time to update their own databases, Benson notes, creating an opportunity for the Almighty Institute.

Companies use the database differently, Almighty Institute president Joel Oberstein says. Some independent distributors have licenses that encompass their labels, and some labels deal directly with the institute.

The Almighty Institute offers different payment schemes scaled to the size and needs of the subscribing company. Some pay a monthly all-encompassing license fee, while others may buy a single list. The company charges as little as $150 to generate a one-time list of stores in a certain genre and as much as $15,000 for a one-year subscription. Ad: Pilates Anytime - Online Pilates Classes

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Article List

November 21, 2013 - New York Times - Records Are Dying? Not Here

March 27, 2013 - Glendale News-Press - It's a matter of record: Burbank's Atomic Records and Backside

December 30, 2012 - Detroit News - As one record shop closes, vinyl music plays on in another

April 20, 2012 - Boston.com - New vinyl album releases give record stores a kick

November 20, 2011 - Salon.com - In an iTunes age, do we need the record store?

June 9, 2011 - NJ.com - Curmudgeon Records closes its doors for good

April 16, 2011 - Wall Street Journal - One-Day Record-Store Revival

February 1, 2011 - Charlottesville News & Arts - Plan 9 Changes Location

August 13, 2010 - The Tennesean - Anita Wadhwani: Nashville indie record stores' sales spin in right direction

January 3, 2010 - Delaware News Journal - Delaware music shops get creative to compete with downloads, chain music stores

September 24, 2009 - Los Angeles Times - L.A. independent record shop is still in a groove

August 20, 2009 - CNN Money - You can make money off online music

June 14, 2009 - New York Times - Retailing Era Closes With Music Megastore

May 13, 2009 - Medill Reports - Resurgence in vinyl helps record store in recession

April 26, 2009 - Los Angeles Times - In a digital age, vinyl albums are making a comeback

April 18, 2009 - Charlotte Observer - Record stores band together

April 17, 2009 - Detroit News - Record Store Day spins profits and good beats at Metro Detroit shops

April 17, 2009 - Associated Press - Record Store Day celebrates indie retailers

April 10, 2009 - Detroit News - Street Corner Music moving to Oak Park plaza

April 10, 2009 - Toledo Free Press - New record store shakes up Adams Street

January 8, 2009 - OC Register - Closing date for Virgin Megastore at The Block

October 28, 2008 - Reuters - AC/DC back in "Black" with global smash

September 23, 2008 - Chicago Daily Herald - Independent music stores haven't yet disappeared from suburbia

June 23, 2008 - New York Times - For Tom Petty Fans, the True Sound of Vinyl, Also Captured on a CD

April 19, 2008 - Lafayette Journal Courier - For some, record stores live on

April 19, 2008 - New Jersey Star Ledger - It's Record Store Day. Play it again, Sam!

April 18, 2008 - New York Times - Record Stores Fight to Be Long-Playing

April 18, 2008 - Dallas Morning News - Retailers hope Record Store Day turns up volume at mom-and-pop shops

April 16, 2008 - Timeout New York - Platter Up

December 27, 2007 - Los Angeles Times - Virgin Megastore to close shop

December 16, 2007 - New York Times - For a "Dinosaur," an Exuberant Second Life (Looney Tunes Reopens)

December 3, 2007 - Detroit Free Press - The same old song: Music store closing

November 7, 2007 - Washington Post - Eagles soar past Britney to top of charts

November 4, 2007 - The Ledger - Two Young Entrepreneurs Unafraid of Risk of Going on Records

August 20, 2007 - Billboard - Almighty Taps Hans As VP

June 29, 2007 - ABC News - Long Live the Record Store

June 28, 2007 - Orange County Weekly - Locals Only

June 13, 2007 - Reuters - McCartney's Starbucks album heats up U.S. charts

June 9, 2007 - Billboard - Commentary: Retail Recovery

May 9, 2007 - Columbia Free Times - High Fidelity

March 22, 2007 - NARM Awards - Almighty Retail Named NARM Related Supplier Finalist For Third Consecutive Year

March 16, 2007 - Chortler - Shout! Factory Has Revamped Its Website

March 9, 2007 - PhillyBurbs.com - Internet killed the record store?

March 4, 2007 - Sacramento Bee - New groove for Solomon

February 28, 2007 - USA Today - Exclusives aim to pull music fans into stores

February 28, 2007 - New York Newsday - Latin record shops thrive despite changes in music business

February 23, 2007 - Montpelier Bridge - Buch Spieler Sails On Despite a Music Industry Decline

November 20, 2006 - Austin 360 - In Austin, Niche Indies Rule

October 20, 2006 - Sacramento Bee - Tower brand could survive

October 15, 2006 - Pittsburgh Tribune-Review - Tables have turned on record stores

October 14, 2006 - Sacramento Bee - Small labels lose valuable ally in Tower

October 6, 2006 - Desert Sun - Record Alley remodels

September 27, 2006 - Music & Copyright - Niche Marketing of CD albums continues to rise in the US and Physical Sales overall decline

September 22, 2006 - CNN.com - Indie stores confront a new era

September 19, 2006 - New York Newsday - 34 years, and that's not all, folks

August 18, 2006 - The Roanoke Times - Plan 9 Music puts new spin on 5 Record Exchange stores

August 3, 2006 - The Hollywood Reporter - Nervous music retailers face hazy digital future

July 16, 2006 - New York Times - The Graying of the Record Store

July 13, 2006 - Rolling Stone - The iTunes Holdouts

July 11, 2006 - Roanoke Times - Record store's "last dance"

July 5, 2006 - Port Townsend and Jefferson County Leader - Quimper Sound moves, expands to change with times

June 6, 2006 - Billboard - NARM Nominations Announced

May 10, 2006 - Detroit MetroTimes - Out of the Groove

March 18, 2006 - Billboard - Indies in a bind

January 16, 2006 - Los Angeles Business Journal - Slipped Discs

January 6, 2006 - Los Angeles Times - Indie record stores doing slow fade out

December 26, 2005 - Los Angeles Times - The Music Stops for Indie Shop

December 1, 2005 - Rolling Stone - Fall Sales Dry Up

October 13, 2005 - Desert Sun - Music snobs rejoice: Independent record stores still thrive in desert

September 12, 2005 - Salt Lake Tribune - Twilight for Starbound Records

August 18, 2005 - New York Post - Oldies are now singing a new tune - Music stores go digital

July 2005 - Rolling Stone - Record Biz Still Sinking

June 18, 2005 - Billboard - NARM Noms Announced

March 21, 2005 - CMJ - Hart of the Matter

February 16, 2005 - MSN - Genius Loves Company

October 12, 2004 - Rolling Stone - Wal-Mart wants $10 CDs

July 10, 2004 - Billboard - Almighty Institute To The Rescue

January 14, 2004 - Creative Loafing Charlotte - Manifest Destiny

December 29, 2003 - New York Times - on the rise of mass marketers

November 13, 2003 - Rolling Stone - Best Buy snags rights to band's new DVD

October 9, 2003 - USA Today - Best Buy wins sales rights to Rolling Stones DVD box set

October 6, 2003 - Reuters - Stones Paint It Black For Retailers

May 31, 2003 - Billboard - Retail Track

May 9, 2003 - Hits - Rerap





Almighty on TV:

•Almighty founder Clark Benson on ABC News

•Almighty founder Clark Benson on CNN

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