FIRE DRILL TRACKING When you need instant feedback on a record starting to pop, want to ensure program compliance, or maybe you just need to get a screaming manager off your back. •Are enough units out + upstocked at an individual store level? •Do you have the facings and placements you are supposed to? •Instant quantities sold, in stock, on order, general buzz/demand •Any markets/any stores - your needs dictate •48 HOUR TURNAROUND - full report •100 stores - $700 or 200 stores - $1300 KEY NON-COALITION INDIES Working with the coalitions doesn’t give you full indie retail coverage - only 15% of indie music retailers belong to a coalition, leaving out most key indies in the biggest markets like NYC, Chicago, LA etc. Set up your release in 150 core noncoalition accounts: •Typically 4 week program •Prerelease - service stores w/ music (and potentially POP) •Followup phone call (typically 1-2 weeks before street); •Report #1 - feedback, POP needs, etc •Post-release call; Report #2 w/ 1st 2 week sales tracking, add'l feedback •Can fill guest lists, set up contests, solicit discretionary listening posts •Includes key markets (Chicago, Philly etc) that don’t have coalition stores •Mailings - we'll provide labels, or mail for you ($200 fee + postage) •Timing can be changed to follow airplay, tour, etc. if desired. •Additional stores can be added. •$400/week TOUR, AIRPLAY OR AWARENESS MARKETING Retail telemarketing structured around targeted markets for tour, airplay, or general awareness. •Stores hand-selected based on above needs •Typically 8 week duration; reports emailed each week •Initial - service stores w/ music and tagged POP •Phone call after servicing, prior to tour dates, or when airplay starts •2nd call to track sales,orders, positioning, price, trend •Can fill guest lists, set up contests, solicit discretionary listening posts •Mailings - we'll provide labels, or mail for you ($200 fee + postage) •100 stores - $175/wk, 200 stores - $300/wk, or 300 stores - $450/wk CONTACT: JOEL OBERSTEIN - 818.752.8000 - joel@almightyretail.com ALMIGHTY INSTITUTE OF MUSIC RETAIL 11724 VENTURA BLVD. , SUITE B STUDIO CITY, CA 91604 www.almightyretail.com